Curology lets people talk to a doctor online. The doctor then develops a monthly treatment plan and prescribes creams for acne and other skin concerns. Problems hindered conversions. Due to market saturation and website issues, Curology took more work to find on search engines.
An SEO audit revealed major UX and functionality issues. Technical SEO issues plagued the site's backend. Fixing 400 critical errors sped up and secured the site.
The Curology website was clean, current, and well-organized. As a result, new users found information and navigated the site easily. The bounce rate went down because the website's content and layout quickly led people through the conversion funnel.