This project focused on custom website design and development, content, and SEO. We aimed to build a functionally and visually tailored digital experience that speaks directly to the luxury fragrance enthusiast.
The new website has a modern design, streamlined navigation, and a dynamic product catalog with high-resolution images and detailed descriptions. We implemented a custom SEO strategy with search-friendly information architecture and taxonomy. The content is optimally structured to deliver critical information, motivate actions, and communicate Sigil’s unique value proposition.
The UI/UX redesign and build increased direct online conversions significantly upon launch, and results have continued to scale. Sigil experienced dramatic growth in organic traffic through optimized content and an effective keyword strategy. Due to the success of our project with Sigil, they no longer rely on third-party sites for referrals and can discontinue using pay-per-click ads.