Web Design & Development, SEO, Content Marketing


Brewing Digital Success with Innovative Web Design, SEO Mastery, and Rich Content Marketing

Jot, known for its innovative liquid coffee concentrate that is 20 times stronger than traditional coffee, sought to amplify its digital presence and reach a wider audience. This project delves into the transformative processes implemented in web design and development, search engine optimization (SEO), and content marketing. These strategic efforts combined to create a robust online platform, elevating Jot's brand and product in a highly competitive market.


The focus was on showcasing Jot's unique product and creating an engaging, informative, and user-friendly digital experience that resonates with coffee enthusiasts worldwide. The results of this partnership highlight the power of integrated digital marketing strategies in achieving substantial online growth, increased brand visibility, and deeper customer engagement.


1. Web Design and Development

Recognizing the importance of an online presence in today's digital world, Jot collaborated with Digital NYC Agency to create a website that encapsulates the essence of their innovative product. The key focus was designing a user-friendly, aesthetically pleasing, and informative website that reflects Jot's brand identity. The development team ensured the site was optimized for all devices, providing a seamless experience for users, whether on desktop or mobile.

2. Search Engine Optimization (SEO)

A comprehensive SEO strategy was implemented to boost Jot's digital presence, focusing on keyword research, content optimization, and technical improvements to position the company as a leader in the coffee industry.

3. Content Marketing

Content marketing played a pivotal role in Jot's digital strategy. Our team developed a content plan that included engaging and informative blog posts, how-to guides on using Jot in various coffee recipes, and educational pieces about the benefits of concentrated coffee. This approach aimed to educate the audience about Jot's unique product while providing valuable, shareable content that naturally attracts backlinks and improves SEO performance.

  • The page load time was improved by 45%, ensuring quick access to content.
  • The bounce rate decreased by 28%, indicating that visitors found the website more engaging and relevant to their interests.
  • Mobile responsiveness was optimized, resulting in a 34% increase in mobile traffic.
  • Due to an effective keyword strategy and content optimization, the website began ranking in the top 10 for more than 20 key industry phrases.
  • Organic traffic saw a 75% increase, caused by higher visibility and rankings on search engines.
  • High-quality backlinks strengthened the backlink profile, boosting the site's authority and search engine trust.
  • Engagement rates increased significantly, with social shares and comments on content pieces rising by 189%.
  • The content-focused approach resulted in a 46% increase in lead generation, showcasing the value of informative and engaging material.

The partnership between Jot and Digital NYC Agency demonstrates the significant influence of a comprehensive digital marketing approach. By utilizing advanced web design, precise SEO techniques, and engaging content marketing, Jot improved its online presence and established itself as a distinguished coffee brand.

Coming soon.