Case Study
Sonos: Innovating Solar-Powered Electric Vehicles
Sonos is a pioneer in developing solar-powered electric vehicles (EVs). To get more people to know about and support their new Sion model, Sonos wanted to strengthen its #SaveSion campaign. Digital NYC Agency was hired by Sonos to improve its digital strategy with web design, SEO, and content marketing.
Challenges
Amplifying Campaign Reach and Engagement
Before our involvement, Sonos faced several challenges:
- Outdated Website: The #SaveSion campaign and the benefits of the Sion model were not displayed well on the previous website.
- Low Engagement: The campaign had a hard time getting a lot of support and involving more people.
- Inconsistent Messaging: It was difficult to get the campaign's message across because the content wasn't consistent.
Solutions
Tailored Digital Strategy
We developed a customized approach to address Sonos's needs:
- New Website Design: We made a new, modern website that is easy to use and promotes the #SaveSion campaign and the benefits of the Sion model.
- Content Marketing: Developed a cohesive content strategy to get the campaign's message across and keep the target audience interested.
- Social Media Integration: Added features from social media to get more people to visit and support the campaign.
- PPC Strategy: Implemented a Google Ads campaign to quickly generate high-quality and relevant traffic.
Results
Significant Improvements in Campaign Reach and Engagement
Our collaboration resulted in significant improvements:
- Increased Web Traffic: The website's traffic increased by 4.5% within one month, bringing more people to the #SaveSion campaign page. Additionally, the number of keywords increased by 114.5K.
- Authority Increase: The authority score improved to 65, and the Semrush domain rank improved by 12.8K.
- Higher Engagement: After the content strategy was changed, there were more shares, comments, and likes on social media, leading to increased user engagement.
- Boosted Campaign Support: Clear and consistent messaging increased campaign contributions and support.
- Google Ads Campaign: Paid search traffic increased by an impressive 151%, resulting in a 370 increase in keywords.
- Backlink Strategy: The backlinks reached an exceptional 791.3K, with 17.4K referring domains.
