Paid
Advertising
(PPC)

 Services

Reach the right audience, Stay compliant, and Get results

Pay-per-click (PPC) campaigns are built for performance, regulation, and clarity. Every campaign is structured to attract qualified leads without wasting budget—or triggering platform or legal rejections.

Blue cubes representing paid advertising (PPC) services

Who This Is For

Ad systems are designed for companies with long buying cycles, complex offerings, and strict compliance needs.

  • Biotech and pharma teams running awareness or trial campaigns
  • Fintech platforms marketing regulated products
  • Healthtech tools reaching providers or patients
  • SaaS products launching new features
  • B2B brands targeting decision-makers in technical industries

What’s Included

1. Search Ads (Google & Bing)

  • Branded and non-branded keywords
  • Competitor campaigns
  • Negative keyword filtering
  • Conversion-ready landing pages
  • A/B testing
  • Full account setup and optimization

2. LinkedIn & B2B Social Ads

Target hard-to-reach roles with precision. Ideal for investor and executive audiences.
‍
Includes:

  • Audience segmentation by persona
  • Lead gen forms and retargeting
  • CRM integrations
  • Funnel tracking by job title, industry, and role
  • LinkedIn Insight Tag setup

3. Retargeting Ads

Reconnect with warm prospects using segmentation and behavioral targeting.
‍
Includes:

  • Visitor tracking
  • Follow-ups for downloads and gated assets
  • Email-based retargeting
  • Funnel abandonment recovery
  • Cross-platform pixel setup

4. Display & Native Ads

Expand reach while keeping brand control. Designed for visibility and integrity.
‍
Includes:

  • Creative development
  • Contextual and interest-based targeting
  • Safe platform setup (Outbrain, StackAdapt, etc.)
  • Placement filters to block low-quality traffic

5. Landing Page Design

Pages are written, built, and tested to match campaign strategy and compliance standards.
‍
Includes:

  • Strategy-matched copy
  • ADA- and FTC-compliant UX
  • Fast page speed
  • Clear CTAs
  • Multi-variant testing
  • Full tracking setup
Blue cubes representing biotech pharma digital marketing

Built for Sales Funnel

Campaigns are mapped to buyer journeys.

  • Awareness
  • Display, video, LinkedIn
  • Blog posts, guides, gated assets
  • Consideration
  • Retargeting, search, lead forms
  • Case studies, product explainers
  • Decision
  • Branded search, demo CTAs
  • Feature pages, comparison pages

Every stage gets the right message, creative, and pacing.

Tools & Platforms

Ad Platforms

The right tools support clear performance reporting and campaign control.

  • Google Ads
  • Bing Ads
  • LinkedIn
  • Meta (Facebook/Instagram)
  • StackAdapt, Outbrain, Taboola

Tracking & Analytics

  • Google Tag Manager
  • GA4
  • Hotjar or Clarity
  • Ahrefs, SEMrush
  • Supermetrics / Looker Studio

Industry-Specific Compliance

Biotech & Pharma

Ad strategies are reviewed against platform and industry rules before launch.

  • No unproven claims
  • Disclaimers included
  • Pages labeled as educational or promotional
  • FDA guidelines followed

Fintech

  • FTC-compliant rates and disclosures
  • Terms are shown clearly
  • Platform-ready ad copy
  • Consent-first landing pages

Healthtech & SaaS

  • HIPAA-aware form handling
  • ADA-accessible layout
  • UTM tracking approved by internal teams
  • Clear privacy and opt-in language
Blue cubes representing biotech pharma (PPC) services

Timeline

Each project follows a fast, structured build process.

  • Week 1
  • Audit, intake, industry review
  • Week 2
  • Campaign map, ad brief, copy draft
  • Week 3
  • Ad setup, tracking, landing pages
  • Week 4
  • Campaigns live
  • Ongoing
  • Weekly testing and updates

Performance Metrics Tracked

Key Metrics

Success is measured at every funnel stage and reports are provided monthly with summaries, trends, and clear next steps.

  • CTR (click-through rate)
  • Cost per lead (CPL)
  • Return on ad spend (ROAS)
  • Conversion rate by campaign
  • Quality Score
  • Lead quality via CRM match and sales review

Common Ad Challenges in Biotech & Pharma

These risks are avoided through structured creativity, straightforward page setup, and early legal collaboration.

  • Ads flagged for medical claims
  • Limited targeting options on platforms like Meta
  • Delays due to manual review
  • Pages lacking disclaimers or required labeling
  • Need for pre-clearance from internal legal or compliance

How Lead Quality Is Measured

Lead scoring is built into every campaign and tracked over time. Only qualified leads matter.
‍
Scoring factors include:

  • Job title and role fit
  • Company size or industry
  • CRM-to-close rates
  • Email engagement or demo follow-up
  • Sales feedback (e.g., 1–5 scale)

We also had them do our content marketing and SEO for us and the results are already being seen. Its hard finding an agency like this in NYC.

Al White

The change in Google and traffic has been nothing but growing.

Rebecca Daniels

Thanks for getting our website fixed and ranking!

Steven Dodd
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FAQs

Minimum ad budget?

Are landing pages included?

Can legal teams review campaigns?

Is post-launch support included?

Only for regulated industries?

Ready to Launch a Smarter Campaign?

Start with a short strategy call. Get a clear roadmap aligned with your goals, budget, and compliance needs.

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