Reality Defender is a real-time AI platform that detects deepfakes and synthetic media. Built for high-risk sectors like government, finance, and media, it protects institutions from misinformation, fraud, and manipulated content.
Despite strong technology and design, the site wasn’t converting. The message wasn’t landing, and the platform wasn’t ranking for the terms that mattered. Reality Defender needed a site that could explain complex tools in simple terms—and attract serious buyers.
Digital NYC was brought in to build a transparent, compliant, and scalable system that supported SEO, guided buyers through the product, and helped turn visibility into real traction.
Before the rebuild, the site had several significant gaps:
The product was credible, but the site didn’t tell the story, and it wasn’t getting found.
Digital NYC created a strategy that combined SEO, UX, and content into one system, aligned with how decision-makers research, evaluate, and act.
We rebuilt the navigation and layout around three primary industries: media, finance, and government. Each sector had its own tailored experience, showing how Reality Defender solved its specific risks—like voice cloning, document forgery, or manipulated video.
Content blocks were shortened. CTAs were repositioned. Pages were made faster, more transparent, and easier to act on.
To prioritize the right users, we worked with the internal team to define three key segments:
Each was tied to a high-risk use case. Navigation and messaging were then mapped to their needs, pain points, and preferred language.
This made the site feel relevant—without needing multiple versions or layers of explanation.
All core pages were rewritten to be clear, direct, and buyer-friendly—without simplifying down the technology.
Deliverables included:
The goal is to make it easy for qualified visitors to understand the value and take action.
A long-term SEO system was built:
The system was designed to scale—so the internal team could grow visibility over time without starting from zero.
Tools used: Semrush, Screaming Frog, Frase, Surfer, GA4, GSC, Webflow, Notion, Figma, axe DevTools
Reality Defender now ranks on page one for:
These rankings attract both technical teams and procurement leads across sectors.
Buyers were finding what they needed—and acting.
Digital NYC used a layered tracking model to tie SEO to actual business outcomes.
We tracked:
Everything was tied into live dashboards. No guesswork—just data.
The site didn’t just look better—it worked better.
Reality Defender now has a system that performs as intelligently as the product behind it.
If your business is complex or regulated, your website needs more than design. It needs performance, clarity, and a structure that grows with you.
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