OpenOcean

Despite having a strong portfolio and technical brand, OpenOcean’s digital presence was unaligned with its current market position.

Key Issues:

• Messaging lacked clarity around AI-native investment specialization
• Portfolio companies weren’t being surfaced or structured for discovery
• Organic visibility wasn’t reaching the right audience segments
• The content was limited to static updates, not thought leadership
• Visual and UX presentation didn’t reflect the sophistication of the firm’s thesis

Build a system that reflects OpenOcean’s thesis, portfolio, and technology.

We rebuilt the site, repositioned the messaging, and established a scalable structure for insights, investment themes, and growth tracking.

Key Priorities:

1. Clarify investment philosophy for founders and LPs
2. Elevate portfolio visibility through modular design
3. Strengthen SEO foundation to reach technical founders and sector-specific searches
4. Create publishing structure for thematic essays and industry insights

Implementation

1. Messaging System

We restructured all top-level messaging to focus on OpenOcean’s strength in early-stage AI infrastructure:

• "Backing the bold leaders of the data economy"
• "Data as the ultimate moat in AI"
• "Scaling technical, AI-native pioneers"

Each investment theme was supported by sector-specific landing pages and a refreshed content model.

2. UX and Visual Rebuild

A custom build replaced legacy layouts. The new design system includes:

• Mobile-first grid and interaction design
• Navigation split by portfolio, team, insights, and thesis
• New "Submit Your Pitch" UX for founder engagement
• Custom components for case studies, investment themes, and blog content

3. SEO Performance

We implemented a foundational SEO strategy to support high-intent search performance across early-stage AI, infrastructure, and VC brand keywords.

Performance Data:

• +171% increase in total clicks (from 19.4K → 41.8K)
• +134% increase in impressions (436K → 1.02M)
• 220+ keywords in the Top 3 positions
• 550+ keywords ranking in Top 10 overall
• +38% average session duration increase post-launch
• +200% increase in traffic to "Team" and "Portfolio" pages
• Improved founder conversion flow through a revised pitch submission system

Why It Worked

The redesign and repositioning clarified OpenOcean’s value to two key audiences: technical founders and LPs. The structure now reflects the firm’s investment thesis, sector focus, and thought leadership—while enhancing performance through search.

Want a system like this?

Book a Strategy Call or email info@digitalnycagency.com.